Why do some companies mean something to us, while others don’t? While it’s easy to explain how Coke has become a brand after 100 years of marketing efforts and Super Bowl spots, it is inexplicable how Starbucks has become a beloved brand in the same beverage category in a fraction of that time (without advertising). Why? The answer is a pattern: a code that runs attracts us at the most basic level of human motivation and persuasion.
During this radio show, you’ll discover the seven pieces of “primal code” that attract consumers to products and services, personalities, social movements, even civic communities. This fresh new approach is creating vibrant new brand communities all over the world. Listen in, and you’ll discover how to sell it to someone who cares.
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