At most companies today, marketing managers and marketing researchers are about as close to a productive working relationship as the Democrats and Republicans in Congress. Like kids and spinach, marketers know research is good for them, but it isn’t enough to get them to eat it.
Tune in to Marketing News Radio July 23 at 11:00 CST and Kevin Clancy will offer tips to both marketers and market researchers for bridging the great divide and improving marketing performance in the process. Kevin is a renowned consultant and note author of 7 books on marketing, including Your Gut Is Still Not Smarter Than Your Head (http://www.useyourheadnow.com). He has consulted to some of the best-known brands in the world and pushed the envelope of marketing research for more than three decades. In fact, his contributions to marketing research recently earned him a spot in the prestigious market research hall of fame.
If you need straight-forward advice for ensuring your research efforts yield actionable, useable, profit-focused results you can use to improve the performance of your marketing programs, don’t miss this show!
Be one of the first five Callers with questions for the author and receive a complimentary book.
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