Marketers, just like websites, have had to learn how to quickly adapt to a whole host of new tactics that can expand their brand. The opportunities to harness emerging digital channels to increase awareness, generate qualified leads and differentiate your firm as a thought leader are clearly among us. This session will discuss new approaches and lessons learned from making the leap from Marketing 1.0 to Marketing 2.0.
Our speaker Paul Dunay will discuss this leap from 2 different points of view; one from having faced the challenges internally and other from working with clients who face the challenges externally.