Purchase your copy today, www.punkmarketing.com.
The AMA is pleased to present another author series program on Marketing Matters LIVE!, AMA’s online radio program. This series features authors of top-selling marketing authors as they offer strategies on how to put forward-thinking ideas into practice. This interactive show allows you to call in during the show to talk to the authors live or email your questions in advance..
The marketing revolution is here! Consumers have have seized power from corporations and are now in control.
In Punk Marketing, Laermer and Simmons take a look at the change between sales people and consumers. They demonstrate that in order to survive in todays business world – a revolutionary approach is needed- one they branded Punk Marketing. It’s one that we all need to understand, for the divisions among commerce, content and consumers are continuing to blur ever more rapidly.
Never dull, sometimes controversial, but always a lot of fun, Punk Marketing presents a manifesto needing to engage consumers. Tune in to hear about a built in plan to equip you with tools on how to overcome this change.