Rob O’Regan is a principal at 822 Media, LLC, an editorial consultancy that helps marketers with the practice of “corporate journalism” to create content that connects companies with their customers and prospects. Marketing Mix Decisions, a just-released book from the American Marketing Association, is a collection of papers written by leading academics and practitioners and co-edited by Mr. O’Regan and Roger Kerin, distinguished marketing professor at the SMU Cox School of Business.
Mr. O’Regan will discuss the book’s examination of the current state of marketing mix resource allocation and planning, the tools and methods that are available to allocate and measure the effectiveness of marketing spend, and the impact of new media on the marketing mix.
The book is complimentary and available to all professional members of the AMA. If you are an AMA Member, Click HERE to request that book be mailed to you. Not an AMA Member yet? Join and request your copy!