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Online Communities for Market Research 

Date/Time: 6/9/2009 12:00 AM  CST


Presented by: American Marketing Association
Sponsored by: HiveLive

Speakers:
Brad Bortner, Principal Analyst, Forrester Research
John Kembel, CEO, HiveLive, Inc.
Anna Carbonara, Moderator, American Marketing Association

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Tune into this insightful teleconference with principal analyst Brad Bortner from Forrester Research as he discusses the best ways to combine online communities and qualitative research for longer reach and better results. 

During this interactive event designed specifically for brand managers, product owners and market research professionals Brad shares his view on the evolving market research landscape, as well as interacts with your peers during an open Q&A session. View the transcripts of this podcast here. 

You'll learn and discuss:

  • Trends in market research for the second half of 2009
  • The most successful ways to get started using an online community for research
  • How your peers are using online communities for qualitative research

 

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