If any business is reaping the rewards of this recession, it’s supermarkets. Increasingly, consumers are trading costly nights on the town in favor of home-cooked, less expensive meals. So how are CPG manufacturers, and store brand-pushing grocery retailers, trying to attract consumers. Jennifer MacLeod and Doug Palmer, marketing leaders at grocery company Great Atlantic and Pacific Tea Company, share the strategy for the company’s new private label brands, while John Faulkner, director of brand communications for Campbell, discusses the company’s recession-related value messaging. All three participants are featured in the Marketing News article “Marketing in Aisle 5,” appearing in the May 30th issue.