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Highlights from Honomichl: Top-line Trends in the Marketing Research Industry 

Date/Time: 6/22/2009 12:00 AM  CST


Presented by: American Marketing Association 

Speakers:
Tod Johnson, Chairman and CEO, The NPD Group Inc.
Allison Enright, Managing Editor, AMA’s Marketing News

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Tod Johnson, chairman and CEO of The NPD Group, comments on the trends and findings of Marketing News’ annual Honomichl Top 50 Report of U.S. Research Firms, which appears in print in the June 30 issue. The NPD Group is a fixture in the Top 50, and Johnson, who has led NPD for more than 30 years, is considered a leading thinker in the industry. NPD was among the first research firms to embrace Internet research and continues to lead in its development.

  

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