What is Twitter? Joel Comm, author of Twitter Power, explains the fundamental skills you need to use the online microblog site efficiently. Comm explains why it is so important to join what he calls “the water cooler of the 21st century,” and how building online relationships using Twitter can translate offline as well.
TWITTER POWER: How to Dominate Your Market One Tweet at a Time (Wiley, $24.95, February 2009) by Joel Comm is the first book devoted exclusively to harnessing the power of Twitter for business. New York Times best-selling author of The AdSense Code, inventor of one of the most popular iPhone applications in the world, and avid Twitter user with over 49,000 followers, Joel Comm is the leading social media expert to explain the fundamentals of Twitter in an easy-to-follow format.