The conversations in marketing circles say it’s time for a revolution and most of the talk is around tactics like blogs, social networks, Wikis and communities. The big new idea isn’t about tactics, although they’re opening amazing opportunities. The big idea is this: marketing today is about embracing a culture of participation and genuine conversations, a culture that boosts business performance by building more trusted relationships, speeding innovation, and leveraging untapped resources.
In this radio show Lois will share
- The five reasons why traditional marketing no longer works, even though the goals of marketing – getting and keeping customers – is the same.
- The six steps to developing a social marketing strategy that delivers measurable business value.
- The five most common obstacles to developing a social media strategy – legal tops the list – and how to overcome
- Examples of how diverse companies – from high tech to consumer products – are realizing the benefits of social marketing in areas ranging from market research and product development to public relations and customer service.
- The essential three Web 2.0 programs that should be baked into your 2009 marketing strategy.
Purchase your copy today!
About the Author:
Lois Kelly, author of the award winning marketing book Beyond Buzz, is a founder and partner in Beeline Labs, a marketing innovation firm with deep expertise in social media. Prior to Beeline Labs she was president of a pioneering interactive agency acquired by McCann Erickson, and a public relations executive counseling some of the most demanding CEOs and CMOs in the world.