Whether their social channel of choice is Twitter, Facebook, LinkedIn, YouTube, or Pinterest, today's CMOs understand the value of engaged customers and prospects using these new digital channels. But the latest insights from The CMO Survey reveal that marketers are not doing an effective job of integrating social media into the overall marketing mix.
Christine Moorman, Director of The CMO Survey, shares some key research insights relating to marketers' usage of social media.
About Our Guest
Christine Moorman, is the Director of The CMO Survey which collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.
She is a senior member of the Marketing Area at The Fuqua School of Business, Duke University and the T. Austin Finch, Sr. Professor of Business Administration. Her teaching/research interests are focused on marketing strategy with a particular emphasis on how consumers, managers, and organizations learn about marketing.