Social Media Marketing GPS
An AMA Podcast Series to help you build a road map to social media success
The American Marketing Association, in conjunction with Toby Bloomberg,recognized blogger and author of the new e-book, "Social Media Marketing GPS: A Guide to Social Media 1 Tweet at a Time," is bringing a new podcast series to your desktop with an all-star cast on a topic that's on the minds of all marketers today.
The Social Media Marketing GPS series will feature some of the industry's most influential social media strategists and thought leaders. With 140-character tweets as a starting point, you'll learn how to create a social media strategy from the ground up. In 14 minutes or less, each podcast in the series will focus on a critical element of your social media plan--from strategy and tactics, to ethics and research and metrics, to branding and business challenges.
Plan now to tune in to the full podcast series to get a glimpse into what today's top social media thought leaders are thinking when it comes to digital strategy. The road to social media success in your organization starts here.
| 8/4/2010 |
Shel Israel
David Meerman Scott |
Why Social Media?
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How can your organization prepare to build a "social media culture"? Learn how and why you should be intergrating social media into your business plans from marketing strategists Shel Israel and David Meerman Scott.
“Marketing is about getting closer to customers, which requires listening at least as much as talking.”
“Social media is like a cocktail party. Do you shout, “BUY MY PRODUCT?” Ask everyone for business cards? Or just meet people and talk? |
| 8/13/2010 |
Mack Collier
Wayne Hurlbert
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Social Media Ethics
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Are there shades of gray when it comes to social media? How can you incorporate digital “ethics” into your organization's value principles?
"Social media is about trust & trust must be earned. Once lost, trust is hard to recover. In SM, there may be no second chance to recover it." |
| 8/16/2010 |
BL Ocman
Rajesh Lalwani |
Strategy First
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When it comes to devising your social media plan, it's strategy first, tactics second. Learn how to create a social media plan that is in line with your business goals.
"Monitor, measure, refine. Take chances, be bold. Don’t be afraid of failure."
"When beginning without a strategy, you are following not leading. You are not prepared for the next step; you are not anticipating." |
| 8/17/2010 |
Connie Reece
AV Flox |
Tactics Second--Part 1: Twitter
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Don't underestimate the power of the 140-character Tweet.Our guest experts will share how you can make the Twitterverse work for you.
"When tweeting for a company, let your individual voice shine through. Relate to people as people even when it’s business." |
| 8/20/2010 |
Yvonne DiVita
Julie Squires |
Tactics Second--Part 2: Blogs
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Business blogging can be an effective tool in your Social Media toolbox. Learn how blogging can help you achieve your business goals and what you need to know to get started.
"Take on blogs: website is a corporate presence, blog is inner office—invite me in for tea." |
| 8/24/2010 |
Peter Kim
Kate
Niederhoffer |
Metrics that Make Sense
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Do you know the ROI of your social media program? Designing a measurement program is critical to your social media success. Learn which KPIs erally matter from guest experts Peter Kim and Kate Kiederhoffer.
"People confuse value and return. Metrics that tap into the depth of social interactions are not ROI per se." |
| 8/30/2010 |
Dana VanDen
Heuvel
Beth Harte |
Social Media and Branding
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Do you consider yourself "Social Media Smart"? Today's smart brands are integrating social media service into their brand proposition. Learn ways you can build brand loyalty through digital strategies.
"Brands that are social media smart tune into rating scales, conversations and aren't afraid to engage when something is negative."
"Confident, self-assured and differentiated brands are `capable' of being social media smart. Weak brands don't have a chance." |
| 9/8/2010 |
Christine B.
Whittemore
Joel Rubinson
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Social Media Research
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Defining buzz and engagement is an important element of a social media strategy but it's just the start. It's also critical to create an effective listening strategy which is actionable and produces valuable consumer insights.
"Surveys are often centered on the brand. listening is centered on a human-based framing question." |
| 9/29/2010 |
Geoff Livingston
Marc Meyer |
Social Media Enterprise
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While social media might be a grass roots strategy, it's critical that there is senior team involvement in developing cross-enterprise structural communication change. It's important to identify the right tools for the right business challenges.
"The problem will define the tool--and at the beginning and end of the day---it's all about the interaction." |
| TBD |
TBD |
Solving Business Challenges
Whether you're focused on B2B, B2C or nonprofit marketing, a strong social media strategy can help solve real world marketing challenges. Learn how some marketers are using social media to resolve some of today's business issues.
"Brand Personality--Use SM as brand extender to embellish brand personality in casual ways that don't fit commerce web sites."
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