Why should your organization care about building a true social media culture? As consumers continue to control the conversation and companies are held to higher levels of accountability, markets are fast becoming conversations. It is more critical than ever for organizations to integrate social media into their business plans.
Join the American Marketing Association and social media strategists Shel Israel, David Meerman Scott and Toby Bloomberg for Social Media Marketing GPS:
Why Your Organization Needs to Build a Social Media Culture.
[Note: For more insights on social media best practices and trends, look for other podcasts in the AMA's Social Media Marketing GPS podcast series.]
About Our Guests:
Shel Israel consults with companies on social media strategies. His clients have included one-person start-ups and Fortune 100 companies including Wells Fargo, Sun Microsystems, Dell Computer, CNET, Hewlett Packard and Intel.
He is the author of Twitterville, How Businesses can Thrive in the New Global Neighborhoods; co-author of Naked Conversations--how blogs are changing the way businesses talk with customers, and The Conversational Corporation, a Dow Jones eBook]. He has contributed editorially to BusinessWeek, Fast Company and Dow Jones, Inc.
His blog, Global Neighbourhoods focuses on social media issues and is often listed among the world’s top 200 business blogs. He is among the 10,000 most followed people on Twitter according to Twitaholic.
David Meerman Scott’s book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than 25 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. His new book Marketing Lessons from the Grateful Dead was released this week in bookstores worldwide. Learn more on David's blog, WebInkNow.
About Our Moderator
Toby Bloomberg, is president of Bloomberg Marketing and author of a new e-book, “Social Media Marketing GPS: A Guide to Social Media, 1 Tweet at a Time”, featuring 40 of today’s most influential thought leaders in social media.
Toby’s blog, Diva Marketing, is included in the Forbes list of Top 20 Marketing and Social Media Blogs by Women. You can also follow her on Twitter at TobyDiva. She is a recognized speaker on social media and is a frequent presenter at a number of AMA conferences and events including Social Media Boot Camp and Digital Centered Marketing.