When brands think social media tactics today, they must necessarily think tweets. These 140-character tweets can help brands enage their customers and reinforce their brand's message. Our guest experts will share how you can make the Twitterverse work for you.
Join the American Marketing Association and social media strategists AV Flox, Connie Reece, and Toby Bloomberg for Social Media Marketing GPS: Twitter Tactics.
[Note: For more insights on social media best practices and trends, look for other podcasts in the AMA's Social Media Marketing GPS podcast series.]
About Our Guests:
AV Flox writes about web culture; new media’s gradual overthrow of old media; trends in social media; and the complicated entanglements people get themselves into as we venture forth into this new world where, more and more, the analog is colliding with the digital. She has written for the L.A. Weekly, the L.A. Times' weekly BrandX, maintains a culture blog for Village Voice Media called NakedCity LA and is a contributing editor for BlogHer, one of the largest communities for women on the web. Follow her on Twitter @avflox.
Connie Reece is a writer, communicator and consultant who helps companies stay current with business trends regarding social media and social networks. In 2007 Connie created the Frozen Pea Fund, the first grassroots fundraising effort started solely on Twitter — long before Oprah or Ashton Kutcher brought the microblogging service to mainstream attention. Her work was featured in Shel Israel's best-selling business book, Twitterville. Connie is a co-founding member of the Social Media Club, which now has more than 200 chapters in 32 countries. Find her on Twitter @conniereece