Does social media marketing, like traditional marketing, require a formal business strategy? Where does a brand start in creating a social media strategy? When it comes to devising your social media plan, it's strategy first, tactics second. Learn how to create a social media plan that is in line with your business goals.
Join the American Marketing Association and social media strategists Rajesh Lalwani, B.L. Ochman and Toby Bloomberg for Social Media Marketing GPS: Strategy First.
[Note: For more insights on social media best practices and trends, look for other podcasts in the AMA's Social Media Marketing GPS podcast series.]
About Our Guests:
Rajesh Lalwani is the Founder and Principal of Blogworks, a consulting firm, which provides strategic social media solutions to brands and corporations. He is also the Principal Coordinator of IndiaSocial, a knowledge-focused community around social media. Besides writing a popular marketing blog focused on bringing out insights, Rajesh’s regularly writes for prestigious publications. His views on the future of marketing and social media are regularly featured in the media.
Rajesh is often invited to speak at prominent national and international marketing and communication conferences. He conducts engaging workshops for professionals on subjects of social media concepts and impact, communication and branding. He regularly gives guest lectures at universities and enjoys these interactions with his young ‘teachers’ the most. He has served on committees for trade associations and as a jury member for prestigious marketing awards.
A global citizen, Rajesh is presently located in New Delhi, India, but works with clients from across the world. Connect with him at rajesh.lalwani@blogworks.in
B. L. Ochman is Managing Director of Emerging Media for WPP-owned Proof Integrated Communications. She is a social media pioneer who helps companies integrate social media tools into their communications to engage their audience and increase their sales.
She has helped Fortune 500 companies create online strategy since 1996. Her blog, http://whatsnextblog.com, is one of the AdAge Power 150 and tracks news and trends in online marketing. Recognized as one of the 25 most influential women in social media, she writes frequently about social media in such publications as AdAge Digital Next, Business Week online, MediaPost and others.
She also blogs for AdAge Digital Next, Digiday Daily and Pawfun.com. Connect with B.L. at http://www.whatsnextblog.com or on Twitter @whatsnext.