Are there shades of gray when it comes to social media? How can you incorporate digital “ethics” into your organization's value principles? As social media continues to encompass the fabric of daily business operations, organizations will need to better define their responses to key social media issues such as transparency, ghostwriting on blogs and Twitter and more.
Join the American Marketing Association and social media strategists Mack Collier, Wayne Hurlbert and Toby Bloomberg for Social Media Marketing GPS: Social Media Ethics.
[Note: For more insights on social media best practices and trends, look for other podcasts in the AMA's Social Media Marketing GPS podcast series.]
About Our Guests:
Mack Collier is a social media consultant, trainer and speaker who specializes in helping companies use social media to better connect with their customers. His social media ‘homebase’ is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 200,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His thoughts and writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.
Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule. You can find Mack on Twitter @MackCollier
WAYNE HURLBERT is an SEO and online marketing professional who helps businesses become more visible and profitable on the internet. Wayne's articles on SEO, public relations, social media, ethics, and marketing have appeared on well known SEO and internet marketing sites including SEO Chat. WebProNews. His articles have appeared in many other blogs and websites all over the internet.
Wayne is in demand as an SEO and marketing consultant and speaker. His advice on business blogs is sought by leading companies worldwide. He also hosts the weekly internet radio program Blog Business Success on blogtalkradio.com. Wayne is also a noted reviewer of business, economics, and other books. You can find Wayne on Twitter @WayneHurlbert.