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MN Reports: Digital Messaging for Nonprofits

Date: 


​Presented By: American Marketing Association

Speakers:

Craig Bida, Executive Vice President of Cause Branding and Nonprofit Marketing, Cone Communications
Molly Soat, Staff Writer, Marketing News
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​The holiday season is a great time for nonprofits to reach out to donors. It’s the season of giving, after all. One Indianapolis-based nonprofit, the Wheeler Mission, sent out an e-blast to its followers on December 29, 2011, that garnered three times the average donations of a typical call to action. But why did this e-mail work so well? Was it the end-of-year urgency that was the focus of the messaging, or the fact that people are willing to give more in the thick of the holiday season? And more importantly, how can your nonprofit make sure that its digital messaging will result in this influx of donations? Here to discuss how nonprofits can take advantage of the holiday season and make sure messaging is striking the right chord is Craig Bida, executive vice president of cause branding and nonprofit marketing at Boston-based Cone Communications.
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