MN Reports: Turning Employees Into Brand Ambassadors
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Your company’s marketing department doesn’t have to look far to find some of its most useful brand assets. According to a January study by LinkedIn and TNS Employee Insights, a Lake Zurich, Ill.-based global employee survey provider owned by WPP Group, marketers’ greatest brand assets are their fellow employees, and increased employee engagement can increase profitability and affect customer retention. Mike Schroeder, CEO of TNS Employee Insights, discusses the study’s findings and tips for converting employees to brand ambassadors.