With so much data, so many things changing in marketing, and continued economic uncertainty, it’s very hard for marketers to determine which path will lead to the biggest growth opportunities. Performance evaluation based on clear criteria along with effective goal setting can help differentiate your organization from your competition.
In this first installment of the AMA-Copernicus podcasts series, "Seven Habits of Highly Effective Marketers," Peter Krieg, President, CEO and Co-Founder of Copernicus, an AMA Content Partner, shares his insights on marketing strategy and setting clear and effective marketing objectives.
About Our Guest
Peter Krieg is President, CEO and Co-Founder of Copernicus, an international research-driven consulting company. One of America’s leading marketing consultants, Peter has 30+ years working with Fortune 500 and other leading brands to grow their brand equity and profit line. He has spearheaded the company’s global expansion, particularly in Mexico, South America, and in the Middle East, and is an expert in managing international marketing strategy work.
In addition, Peter has led many of the innovation efforts at Copernicus, an AMA Content Partner, including developing the Brand Beacon to give marketers a clear process for directing a brand. His industry expertise includes retail, travel & hospitality, adult beverages, and B2B products and services.
Peter is also the co-author of three books with Kevin Clancy. The American Marketing Association Foundation named his book, Counterintuitive Marketing, one of the top five books in marketing in the past three years and has been translated into 5 languages. His most recent book, Your Gut Is Still Not Smarter Than Your Head, made the 800 CEO READS business best-seller list.