Proactive engagement puts marketers in charge of their visitor interaction strategy. Using sophisticated rules, online businesses can opt to initiate a dialog with targeted visitors, based on their online behavior or attributes. Because proactive chats are always scenario-based engagements, they provide online businesses with the opportunity to enhance their sites’ customer experience.
Today we have Danny Sehr, Sr. Director, Product Marketing at LivePerson, joining to discuss how to acquire more customers and enhance the customer experience with proactive engagement.
