Rick Garlic with Maritz Research, recently featured on CNBC, joins us to highlight their annual Holiday Travel Poll. Download now to hear these interesting results!
The annual Maritz Research Holiday Travel Poll results have just been released and it looks like even more of us are staying home for the holidays this year than last. Rick Garlick, Senior Director of Consulting and Strategic Implementation for Maritz Research’s Hospitality Research Group, delivers the study findings in this AMA podcast, detailing reasons for the decline and revealing if the industry should expect travel spend to be down this year as well. Marketers and researchers throughout the retail and hospitality industries will want to hear what Garlick says about preparing for the season, and discussing measures that should, and perhaps, shouldn’t be taken. The study also puts hotels under the microscope, uncovering where travelers are staying while gauging service and price. Don’t miss this timely podcast!
