It’s not just video that’s being re-invented online for consumers and marketers. Online audio is also proving to be a highly-effective means of connecting with consumers, thanks to the growth of traditional radio online, pure-play music services and, increasingly, mobile streaming.
During this interactive discussion led by Eric Ronning, online audio pioneer and President of Sales for leading online audio advertising network TargetSpot, you’ll hear about the current state of online audio. Joined by a distinguished panel, Kim Vasey, Sr. Partner / Director of Radio at GroupM / mediaedge:cia and Michael Link, Chief Methodologist at The Nielsen Company, we’ll take a look at the growth of online audio, explore how it fits into the overall budget, and discuss the impact and implications of a recent Nielsen study on audio use.
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