Women today control as much as 70 percent of household purchases and $20 trillion of consumer spending worldwide. They will be responsible for $5 trillion of incremental spending over the next several years — a greater commercial potential than that of the rise of the consumer economies of India and China.
Yet despite all this spending power, women feel undervalued and misunderstood. They are pressed for time and stressed out by products and services that don’t meet their needs.
In the book, Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market, authors Michael J. Silverstein and Kate Sayre, partners at The Boston Consulting Group (BCG), explore the rise of the “female economy.” Women have the clout to make or break whole categories and companies that recognize the opportunities and respond to them can capture a privileged position in their category and achieve growth for years to come.
By downloading this podcast interview of Michael, you'll learn:
- Exactly what women want more of
- What companies can do to better market to/serve women
- Which companies are getting it right
About the author:
Mr. Silverstein joined The Boston Consulting Group in 1980. He is a member of the BCG Executive Committee and leads our Client Service Initiative. Mr. Silverstein ran BCG’s global Consumer practice for eight years. He actively serves clients in retail and consumer packaged goods. He is an expert in understanding and responding to consumer needs and dissatisfactions and helping large consumer companies to grow.
In addition to his client work, Mr. Silverstein is coauthor of Trading Up, a best-selling 2003 title published by Penguin Putnam. His second book, Treasure Hunt, was published in May 2006 and has received critical acclaim. With Kate Sayre, he is coauthor of a third book, Women Want More, which is being published in September 2009.