Last week at my Rotary club, a fellow member looked at my classification “Social Marketing” and asked me what it meant. I, loving a little marketing research whenever I get a chance, asked him what he thought it might be. “Do you own a dating service?” he guessed.
Though more people are likely to equate social marketing with social media and social advertising than a dating service, it is clear the social marketing brand is not distinct for many.
In this interview, Nancy Lee, author of five books with Philip Kotler on social marketing, and adjunct faculty at the University of Washington, will define and illustrate social marketing, and distinguish social media as a promotional tool that social marketers can and should employ.