“Marketing for a good cause” is the essence of the American Marketing Association Foundation’s (AMAF) work. The “cause” often varies, particularly when the AMA Collegiate Chapters use their marketing skills in partnership with nonprofit organizations.
AMA Collegiate Chapter Community Service Grants are the means by which these partnerships take place. The Foundation awards grants, up to $1,000, to support the community service of the Chapters while helping to strengthen the marketing capacity of nonprofits in their communities. Over the past nine years, the AMAF has awarded over 100 community service grants to Collegiate Chapters.
This year, the Foundation received 24 applications and awarded 10 grants to AMA Collegiate Chapters to support nonprofit organizations and their respective causes through marketing. The recipient Chapters are from the following colleges and universities: Carnegie Mellon University, Lansing Community College, Northwood University, Pennsylvania State University, Robert Morris University, Salve Regina University, University of Arkansas, University of South Florida, University of Wisconsin – Whitewater, and Utah State University.
Three exceptional community service projects will be completed by the University of Wisconsin – Whitewater, Salve Regina University, and Carnegie Mellon University.
University of Wisconsin – Whitewater AMA is partnering with the Multiple Myeloma Research Foundation (MMRF) to help raise awareness of this form of plasma cell cancer that attacks and destroys bone. The chapter is making a year-long commitment to raise funds for MMRF through the “Betting on a Cure” charity raffle and the five mile walk/run called “Miles for Myeloma.”
Salve Regina University AMA will assist Skate for Joy, a nonprofit committed to helping children discover the joy of ice skating in Newport Rhode Island. A Skate-A-Thon is being planned by the Salve Regina Chapter to raise funds so the program can be implemented in Newport County, where 24% of children under 18 live in poverty. The marketing for this event will not only raise awareness among potential program participants, but also among Newport corporations and the media.
Carnegie Mellon University AMA is partnering with AutismLink and the Autism Center of Pittsburgh, two organizations that provide support for parents and families with autistic children. Carnegie Mellon AMA will raise awareness about autism and will also work to raise funds for these organizations during April’s Autism Awareness Month through their “1 and 150: Raising Autism Awareness” campaign, which focuses on resources for and the understanding of autism, as 1 in 150 children are diagnosed with some form.
The AMAF would like to congratulate the 10 AMA Collegiate Chapter grant recipients for “marketing for a good cause.”