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Marketing Matters 

CMO Survey Reveals Jump in Optimism and Social Media Spending 

Rated:

by 1 Members

Published 8/14/2009 

Author: Nancy Pekala 

Nancy Pekala is the AMA's Director of Online Content and Editor of Marketing Matters.

Summary

The new CMO Survey, sponsored by the AMA and the Duke Fuqua School of Business, reveals that senior-level marketers are more optimistic about the U.S. economy and will focus their recovery efforts on social media marketing and new product innovations.

The latest survey provides CMO-level insights in a number of key categories including: marketplace dynamics; firm growth strategies; marketing spending; marketing performance; marketing leadership; social media; and key CMO issues.

 

 

 

 

In what areas is your organization focusing its recovery efforts?  How optimistic are you about the current economy?  Share your thoughts here.


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