Survey Reveals Brand Building in Social Media Still Needs Work
Published 7/17/2009
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Summary
A Social Influence Marketing report released by Razorfish busts three common myths about influencing the influencer. Insights of Fluent, a report based on survey results of 1,000 North American consumers and six months worth of conversational data, reveal that six out of 10 consumers don’t bother to seek out opinions of brands via social media.
According to the agency, the old ways of measuring brand strength don’t effectively take into account conversations that consumers have about a brand. The SIM Score is a new index Razorfish developed to determine how a brand is being talked about online. Two factors – a brand’s “reach” and “likeability” – were used to establish the company’s SIM Score relative to its competitors.
How does your organization gauge the impact of your brand among your online infuencers? How valuable is an SIM Score? Leave your comments here.
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