Students and Nonprofits Go to the Head of the Class Tackling Real-World Marketing Issues
Published 7/17/2009
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Summary
Nonprofit organizations, businesses and students are finding they make good classmates when teaming up to tackle real-life marketing issues. Those organizations on tight budgets are experiencing the benefits of turning to local business schools to gain new perspectives on marketing strategy and research.
Marketing professors at DePaul University's College of Commerce in Chicago regularly partner with for- and not-for-profits to use these organizations' marketing problems as real-life case studies in their courses. The collaborations offer students the opportunity to apply their marketing lessons to actual business problems, while providing the organizations with data and fresh ideas on how to solve them.
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