Lessons Learned from AMA Nonprofit Conference: Social Media Innovation Leads to Empowerment
Published 7/17/2009
Author: Nancy Pekala
Nancy Pekala is the AMA's Director of Online Content and Editor of Marketing Matters
Summary
In 2009, more data will be generated by individuals than in the entire history of mankind through 2008. It’s clear that in order to thrive in times of change, innovation through social media is critical to empowerment. Nonprofit organizations, in particular, are recognizing the benefits of adapting to emerging social media technologies.
During AMA’s 2009 Nonprofit Marketing Conference held July 15-17 in Chicago, experts in the nonprofit sector stressed the importance of nonprofit organizations using today’s technologies to empower their constituencies at the grassroots level. Thomas Gensemer, of Blue State Digital which managed Barack Obama’s 2008 online campaign, discussed lessons nonprofits could learn from the Obama strategy.
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