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Marketing Matters 

A Recession Education: Lessons Learned From a Challenging Economy 

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Published 6/12/2009 

Author: John Graham 

John R. Graham is president of Graham Communications, a marketing services and sales consulting firm.

Summary

 

Paying attention to business is one of the major benefits of a recession. Ford figured it out. And so has Starbucks by bringing back the founding CEO, closing nearly 1,000 marginal stores and--most significantly--introducing their own instant coffee. While proudly passing up their $4 cup of coffee, we take the instant stuff home and keep a little Starbucks in our lives.

Dwelling on the real but negative skews our perspective: we are so preoccupied with getting through the recession, we can easily fail to learn from the experience. To help avoid missing our recession education, here are key clarifying lessons from the current state of the economy.

 

 

What lessons is this recession teaching your organization?  How are you positioning yourself to take advantage of opportunities when the economy turns?  Leave your comments here.

 


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