Digital Asset Management Critical to ROI Performance
Published 5/21/2009
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Summary
As the digital era has created exponential growth in marketing content, those companies that effectively manage their marketing content are more likely to improve annual revenue and customer satisfaction levels. A new AberdeenGroup study, The Marketers Guide to Justifying Investments in Digital Asset Management, highlights Best-in-Class practices for managing marketing assets and validates earlier research which revealed that digital asset management technology is vital to Best-in-Class performance in return on marketing investment, brand consistency and time-to-market.
Has your organization embraced digital asset management of marketing content? How has it affected performance in return on marketing investment and brand consistency? Share your thoughts here.
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William Ronan wrote:
Posted on : 11/15/2009