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Marketing Matters 

Marketers Target Lucrative Hispanic Market with Targeted Campaigns 

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Published 4/30/2009 

Author: Nancy Pekala 

Nancy Pekala is the AMA's Director of Online Content and the Editor of Marketing Matters.

Summary

With an estimated purchasing power of $926 billion and a total U.S. population of 45 million, or 15% of the nation’s total population, Hispanics are providing to be a lucrative target market today.  Increasingly, marketers are finding the best way to reach Hispanics is online.

A recent comScore report found that the online Hispanic population reached a record 20.3 million visitors in February 2009—11% of the total U.S. online market.  The Hispanic online demographic is expanding more than 50% faster than the overall U.S. online population.  The report also reveals that during the past year, the growth of America’s Hispanic internet audience outpaced the total U.S. online population in terms of number of visitors, time spent and pages consumed.

 

 

 

What has your organization done to target the growing Hispanic market?  Share your success stories here.


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