New AMA Survey Finds Understanding Customer Insights Drive Marketers' Social Media Adoption
Published 4/17/2009
Author: Nancy Pekala
Nancy Pekala is the AMA's Director of Online Content and the Editor of Marketing Matters
Summary
What is your Social Media Quotient? Are you a social media evangelist or nay-sayer? Do you consider yourself a high adopter of social media behavior or have you entered the social networking arena kicking and screaming?
To find out, the American Marketing Association conducted a 2009 Social Media Survey to assess the social media usage patterns of its members and website registered users.
Results of the 2009 AMA Social Media Survey clearly indicate that marketing professionals, including AMA members, use social networking platforms and social media tools primarily to form business connections and achieve key business objectives such as understanding customer insights and pursuing new growth areas.
What's your Social Media Quotient? Are you an evangelist or a nay-sayer? What is driving your adoption behaviors? Share your opinions here.
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