Despite Gloomy Economy, Marketers’ Views Remain Bright on Sustainability
Published 4/20/2009
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Summary
In spite of economic pressures, environmental sustainability continues to be on the radar of today’s corporate marketers and communicators. Indeed, today’s economic realities are serving to encourage the adoption of sustainability practices.
A new survey by the American Marketing Association and Fleishman-Hillard, Inc. reveals that when it comes to investing in sustainable business behaviors and programs, more than half (58%) of corporate marketers and communicators believe their organizations will increase their involvement in environmental sustainability initiatives during the next 2-3 years.
Has the economic downturn affected your organization's approach to environmental sustainability initiatives? Share your comments here.
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