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Summary

Chief marketing officers across all sectors believe their companies are behind the curve when it comes to digital marketing.  A new study conducted by Heidrick & Struggles International, Inc, a top executive search and leadership advisory firm, and Digital Scientists, Atlanta-based digital marketing experts, reveals that 60% of CMOs believe their companies are falling behind.

Yet, The Digital Marketing Standard: Executive Perspectives on Digital Marketing study also indicates a clear disconnect between CMOs’ perspectives of their own personal capabilities and how the companies  they work for are performing in the digital marketing arena. In fact, nearly 75% of respondents described themselves personally as “at the cutting edge” or “right where they should be”.

The survey reveals the high value that marketers place on digital marketing proficiency as a way to acquire new customers. New customer acquisition topped respondents' lists as a key strategic priority for their companies, while brand-building and geographic expansion of their markets were seen as much less important.

What is your organization doing to acquire or grow digital marketing competencies?  Share your comments here.

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