Twitter Tactics: Leveraging the Brand Sweet Spot in Tweets
Published 3/27/2009
Author: Nancy Pekala
Nancy Pekala is the AMA's Director of Online Content and Editor of Marketing Matters
Summary
While millions of tweeple busily compose their next 140-character tweet, marketers and business communicators are still scratching their collective heads trying to make sense of how Twitter can be used to market their brand.
The fact remains that 140 characters does not a branding campaign make. Twitter remains what it’s always been---a tool. It’s just one micro tool in a toolbox filled with social media and customer engagement options available to marketers today.
This article addresses those uses of Twitter for marketing and business purposes as well as details some brand success stories.
What’s your Twitter success story? Share the ways in which you’re using Twitter effectively. Leave your comments here.
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Melody Craigmyle wrote:
The link at the end of the article is asking for a login and password. I tried to use my marketingpower.com login and it did not work. Please advise.
Posted on : 5/4/2009