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Summary

Once upon a time in the land of advertising, merely posting a banner ad, pop-up ad or sponsored link was enough to capture the attention of the coveted consumer.  Not so today.  American consumers are looking for online advertising to tell a story.

A new online study conducted by Opinion Research Corporation, sponsored by Adfusion reveals that articles that include brand information is the type of online advertising American consumers are most likely to read and act upon.  More than 50 percent of respondents indicated they are “very likely” or “somewhat likely” to read and act upon the material. 

Have you tried article-based online advertising?  Weigh in on how it compares with other forms of online advertising you’ve used.  Leave a comment here.

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