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Summary

Overall the picture looks positive for marketing in 2009, yet the broad outlook for the role of the CMO continues to be clouded by performance and bottom line driving issues and a general lack of validation by the C-Suite continuum.

Pressure on performance and the bottom line continue to dominate the role of the CMO despite a generally positive 2009 marketing outlook.  In an audit of more than 650 marketers across all regions of the world, a newly released Marketing Outlook 2009 report from the Chief Marketing Officer (CMO) Council revealed that, despite a restrained economy, marketing budgets are holding fairly steady, with dollars being targeted at growing and retaining market share.

Is your marketing budget feeling the pinch this year?  If so, where will you be targeting your resources?  Leave a comment here.

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