Personal Brand Building: A Key to Achieving Career Success
Published 3/9/2009
Author: Nancy Pekala
Nancy Pekala is the AMA's Director of Online Content and the Editor of Marketing Matters
Summary
With layoffs occurring in the thousands and companies closing its doors at a rapid pace, today’s marketers have no more important task than building their own personal brand. More than a decade ago, marketing guru Tom Peters penned a pioneering article introducing the concept of “A Brand Called You.” Far from a trend, the personal brand has taken on critical importance in an environment today characterized by rampant unemployment, technological growth and the revamping of careers.
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