LifeLock Takes a Marketing Leap on `Celebrity Apprentice’
Published 3/9/2009
Author: Nancy Pekala
Nancy Pekala is the AMA's Director of Online Content and Editor of Marketing Matters
Summary
While many companies are busy assembling their best marketing talent in today’s “survive to stay alive” economy, few can count among their marketing dream team a comedian, Playboy playmate, reality TV star, country singer and basketball star.
But LifeLock, a company that provides identity theft protection, is one such company. This year, it took the leap and bought into a brand entertainment deal with Mark Burnett’s `Celebrity Apprentice’ reality show program. The new season, which debuted March 1st, includes a storyline which pits two groups of celebrities that may include Joan Rivers, Brande Roderick, Khloe Kardashian, Clint Black and Dennis Rodman, against each other to develop a “physical” product for the LifeLock service.
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