Leveraging Web 2.0 Key to Weathering Tough Times for B2B Companies
Published 3/9/2009
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Summary
A new survey conducted by the Media Marketing Committee of the American Business Media reveals that B2B companies need to play catch-up to their consumer counterparts when it comes to Web 2.0 and social media adoption.
The survey of ABM members, conducted in conjunction with a new free whitepaper, “Leveraging Web 2.0 for B2B Media—Ideas & Best Practices,” revealed that only 15% consider themselves “pros” when it comes to Web 2.0 technology, while 54% indicate they are actively trying to learn more.
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Martha Wheelock wrote:
Posted on : 3/9/2009