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Leveraging Web 2.0 Key to Weathering Tough Times for B2B Companies 

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Published 3/9/2009 

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Summary

A new survey conducted by the Media Marketing Committee of the American Business Media reveals that B2B companies need to play catch-up to their consumer counterparts when it comes to Web 2.0 and social media adoption.

The survey of ABM members, conducted in conjunction with a new free whitepaper, “Leveraging Web 2.0 for B2B Media—Ideas & Best Practices,”  revealed that only 15% consider themselves “pros” when it comes to Web 2.0 technology, while 54% indicate they are actively trying to learn more.


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Member Comments (1):

Martha Wheelock wrote:

Posted on : 3/9/2009


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