Why Oh Why Women Gen Y? Marketing to a Connected Generation
Published 11/11/2009
Author: Nancy Pekala
Nancy Pekala is the AMA's Director of Online Content and Editor of Marketing Matters.
Summary
Gen Y women skip to a whole new beat, one that revolves around social media and the way they share and trust information. They think differently, act differently and most importantly, for marketers, consume marketing messages differently. To reach this coveted market, it’s imperative that marketers adapt their campaigns to meet the needs of this new generation.
According to a recent study by PopSugar, Gen Y women are not easily swayed by traditional calls to action in advertising. They may notice ads, but are not motivated to click on them, as the message feels forced. Instead, brands that wish to obtain the loyalty of this generation must find ways to embed themselves in the social slipstreams of these consumers.
What strategies are you using to attract the Gen Y women market? Who is doing it well? Share your opinions here.
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Julia Kinslow wrote:
Hi Nancy:
I enjoyed your article on Gen Y women very much. I did a recent blog post (that even my Gen Y daughter approved of) and thought I would share with you the similarities. Funny how Gen Y (women and men) seem to share similar characteristics as consumers and the line is much less divided when compared with the Baby Boom generation. What do you think?
Thanks, Julia Kinslow
http://wp.me/pCpWj-5R
Posted on : 11/24/2009