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Marketing Matters 

Retail Outlook: Where is the Consumer? 

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Published 10/16/2009 

Author: Steven Keith Platt 

Steven Keith Platt is Director of the Platt Retail Institute, a world-leading expert in research and consulting to retailers, media companies, financial institutions, hardware, software, transmission, and other business enterprises seeking to impact the customer in-store experience. 

Summary

The 19-month recession seems to be bottoming out, as the U.S. economy is finally on a slight uptick. Yet the question remains as to whether the consumer is ready and willing to spend. Despite very impressive retail sales numbers in August 2009, consumers will be making a structural shift in their purchase behavior that will put a lid on spending.

This exclusive summary from Platt Retail Institute's 4Q Quarterly Retail Analytics economic report address predictions for a post-recession recovery and factors that might address future growth prospects.

 

 

 

When will consumers be ready to spend again?  Share your predictions here. 

 


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