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Summary

In honor of Erin Anderson who was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline, the Erin Anderson Award was established.

Women marketing professors who received their marketing (or related field) doctoral degree in or after the 1998 calendar year may be nominated or self-nominate for the Erin Anderson Award. The criteria for the award focus on what made Erin Anderson unique in the academic world. 1) Research: The recipient should be a woman who is an emerging research star in her area of expertise, as evidenced by her publication record and the impact of those publications on marketing thought and 2) Mentoring: The recipient should be someone who has exceeded the normal expectations for someone of her rank in mentoring doctoral students and junior faculty members.

We, and many others in the marketing community, were deeply saddened by the unexpected death of Erin Anderson. After winning a battle against cancer during the past year, her untimely passing away robbed her of the opportunity to enjoy her victory.

Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline. During her career, she published over forty scholarly articles in the top academic journals. Her paper on the role of pledges in channel relationships was the first recipient of the Louis Stern Award selected and presented by the AMA IOSIG. Based on her citations, she was in the top 1½ % of researchers in the social sciences.

But, Erin was more than a top-notch academic scholar; she was a caring mentor to many Ph.D. students and faculty members. She was a much-loved Ph.D. supervisor and she shared her experiences and insights with many faculty members as they launched their academic careers. Our discipline suffers when such a kind and caring person is no longer in our midst.

One of Erin’s primary interests was encouraging and enabling women in academe; she mentored many junior faculty as they launched their academic careers. To honor Erin and support her interests, the Erin Anderson Award for a female marketing scholar– a woman who we anticipate becoming a leading marketing academic in the mold of Erin Anderson, who went beyond her significant research contributions to help others develop their careers, was established.

Eligibility & Selection Criteria

Women marketing professors who received their marketing (or related field) doctoral degree in or after the 1998 calendar year may be nominated or self-nominate for the Erin Anderson Award. The criteria for the award focus on what made Erin Anderson unique in the academic world. 1) Research: The recipient should be a woman who is an emerging research star in her area of expertise, as evidenced by her publication record and the impact of those publications on marketing thought and 2) Mentoring: The recipient should be someone who has exceeded the normal expectations for someone of her rank in mentoring doctoral students and junior faculty members.

For additional information or to make a nomination for the award, please go to: Erin Anderson Award.

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