AMAF Announces 2008 Berry-AMA Book Prize Winner
Published 10/13/2008
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The American Marketing Association Foundation (AMAF) announces Hidden In Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy (Harvard Business School Press) as the recipient of the 2008 Berry-AMA Book Prize for the best book in marketing. View this content
The American Marketing Association Foundation (AMAF) announces Hidden In Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy (Harvard Business School Press) as the recipient of the 2008 Berry-AMA Book Prize for the best book in marketing.
Hidden in Plain Sight, by Erich Joachimsthaler, explains how you can spot opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions and experiences that truly enhance peoples’ lives.
Joachimsthaler is founder and CEO of Vivaldi Partners, a strategy, innovation and marketing consulting company based in New York. Before he founded Vivaldi Partners, Joachimsthaler had a 15-year career in academics and extensive professional work experience at several large multinational companies.
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing (AMACOM), by Lois Kelly, was named runner up for the 2008 Berry-AMA Book Prize.
The selection of the Berry-AMA Book Prize winner and finalists was made by a five-member team of marketing experts led by Richard Lutz, J. C. Penney Professor of Marketing and Distinguished Alumni Professor (University of Florida). The judging panel also included Jack Hollfelder (American Marketing Association), Russ Winer (New York University and Marketing Science Institute), Gordon Wyner (Millward Brown Inc.) and Valarie Zeithaml (University of North Carolina).
The annual Berry-AMA Book Prize recognizes books whose innovative ideas have had significant impact on marketing and related fields. The prize is one of the AMAF’s programs designed to champion and support excellence in marketing and is named in honor of Leonard L. Berry, a distinguished professor of marketing at Texas A&M University, and his wife Nancy F. Berry. It has been awarded since 2002. Exceptional marketing books that have set the standard for excellence and that were published within the previous three years were eligible for consideration. For additional information about the Berry-AMA Book Prize, please visit Berry Book Prize.