These days, social media and marketing are two sides of the same coin that’s generating new business for today’s forward-thinking companies. As part of The Social Media 100, a project dedicated to writing 100 useful consecutive blog posts about the tools, techniques and strategies behind using social media, blogger Chris Brogan offers marketers 50 ways to use social media to improve their marketing.
- Create informational podcasts about a product’s overall space, not just the product.
- Check out Twitter as a way to show a company’s personality. (Don’t fabricate this).
- Build sentiment measurements, and listen to the larger web for how people are talking about your customer.
- Build conversation maps for your customers using Technorati.com, Google Blogsearch, Summize, and FriendFeed.
- Experiment with the value of live video like uStream.tv and Mogulus, or Qik on a cell phone.
- Turn your blog into a mobile blog site with Mofuse. Free.
- Investigate whether your product sells better by recommendation versus education, and use either wikis or widgets to help recommend, or videos and podcasts for education.
For 43 more ideas, view 50 Ways Marketers Can Use Social Media to Improve Their Marketing.