Summer Ed Conference to Highlight Marketing Role in Defining Sustainability Goals
Published 7/17/2009
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Summary
Recently, there has been an explosion of research activity in organizations and government related to sustainability and green initiatives. Much of this is a direct result of consumers recognizing the importance of changing the way that they consume products and services so as to reduce our impact on the earth.
Since a large majority of consumers link marketers’ social responsibility to their environmental behavior, sustainability must be integrated into an organization’s marketing strategy and mission. Researchers have the opportunity to bring more focus and scholarly attention to the marketing of organizations as sustainable products or services. With this initiative in mind, the 2009 AMA Summer Marketing Educators' Conference is appropriately entitled The Role of Marketing in Defining the Organization's Sustainability Goals.
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