Marketing Research SIG Announces 2009 Lehmann Award Winners
Published 7/17/2009
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Summary
The Marketing Research Special Interest Group (MRSIG) is pleased to announce that Lan Luo of the University of Southern California, with co-authors, P. K. Kannan, University of Maryland, and Brian T. Ratchford, University of Texas at Dallas, are the recipients of the 2009 Lehmann Award. This Lehmann Award is given each year to the best dissertation-based article published in the Journal of Marketing or Journal of Marketing Research in the previous two years.
The winning article, “Incorporating Subjective Characteristics in Product Design and Evaluations” (JMR Vol.45, No.2, 182-194) proposes a model in which both the objective attributes and the subjective characteristics jointly impacted consumers’ purchase intention.
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