Log On to ELMAR for Valuable Academic Marketing Resources
Published 7/16/2009
Author: Charlie Hofacker
Charlie Hofacker is the AMA's Academic Resource Center Editor.
Summary
The AMA provides its marketing academic members with a valuable resource in the form of ELMAR--an electronic marketing community--located on the AMA website, www.marketingpower.com.
This article provides an overview of the resources and features included in ELMAR which boasts more than 6,000 subscribers. Academics from around the world participate in ELMAR, with at least 76 nations being represented at last count.
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