V. Kumar Earns 2009 Churchill Lifetime Achievement Award
Published 7/16/2009
Author: Tom Brashers
Summary
The Marketing Research Special Interest Group (MRSIG) is proud to announce that V. Kumar of Georgia State University is the 2009 Churchill Award winner. The Churchill Award for lifetime achievement in the academic study of Marketing Research is given each year by the AMA Market Research Special Interest Group to an outstanding research scholar for lifetime contribution to the academic field of marketing research.
V. Kumar is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, Executive Director of the Center for Excellence in Brand and Customer Management, and the Director of the Doctoral Program at the J. Mack Robinson College of Business at Georgia State University. Dr. Kumar has established groundbreaking work in multiple areas of marketing research including uncovering the impact of retail promotions, understanding the effects of choice and customization, strengthening decision support models, modeling customer lifetime value (CLV), building a profitable customer loyalty base, forecasting sales and market share, and incorporating the path to profitability through integrating customer brand value and customer referral value.
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